Website redesign concept · prepared for DoCalvary Luxury Lofts · not the live site
(540) 345-1422 | shannon@macados.net | 608 Campbell Ave SW · Roanoke, VA
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Est. 2025 · Downtown Roanoke, Virginia

History Meets
Modern Roanoke.

Furnished and unfurnished lofts in the heart of Roanoke — short stays for the traveler passing through, long-term homes for the people who stay. A few days or a few months, your space is ready.

Explore Rentals Book a Tour
2Historic Buildings
BothFurnished & Unfurnished
Days→YearsShort & Long Stays
DowntownWalk to Everything

Built For Every Kind of Stay

Days, Months, or Years

A weekend, a season, or a new chapter — there's a loft for it.

Days

Short Stays

Furnished, move-in-ready, booked by the night or week — hotel comfort, apartment freedom.

Weeks–Months

Visiting Professionals

Mid-term furnished stays with full kitchens, laundry, and room to settle in.

Months–Years

Long-Term Residents

Furnished or unfurnished leases for the long haul — make a downtown loft your address.

Find Your Loft

Furnished & Unfurnished Rentals

Every unit is one conversation away from yours. Filter by furnish style and length of stay — then call or message the office about the one that fits. No carts, no checkout: a real person handles the rest.

Furnished open-concept living room with leather sofa and kitchen island
CalvaryFurnishedShort & Long

The Founder

Calvary Lofts · Top Floor

2Beds
2Baths
1,180Sq Ft
Call Message
Furnished great room with two leather sofas and open kitchen
AnnexFurnishedShort & Long

The Craftsman

Annex Lofts · Second Floor

2Beds
1Bath
1,040Sq Ft
Call Message
Furnished living room with sectional sofa and armchairs
CalvaryFurnishedLong Term

The Corner Loft

Calvary Lofts · Corner Unit

2Beds
2Baths
1,260Sq Ft
Call Message
Move-in ready unfurnished loft with en-suite bath
AnnexUnfurnishedLong Term

The Gallery

Annex Lofts · Steps From Art Galleries

2Beds
1Bath
1,010Sq Ft
Call Message
Unfurnished loft, ready for your furniture
CalvaryUnfurnishedLong Term

The Atelier

Calvary Lofts · Second Floor

2Beds
2Baths
1,150Sq Ft
Call Message
Cozy unfurnished loft
AnnexUnfurnishedShort & Long

The Study

Annex Lofts · Quiet Corner

1Bed
1Bath
780Sq Ft
Call Message

Sample inventory. Units and details shown are illustrative placeholders for this design concept — real listings are supplied by DoCalvary and drop straight into these cards.

The Buildings

Two Addresses. One Standard.

Both buildings sit in the heart of downtown Roanoke — historic brick outside, renovated, light-filled lofts inside.

The Calvary Lofts building
Calvary Lofts

Spacious Two-Bedroom Lofts

Open layouts, high ceilings, elegant finishes, and contemporary kitchens with state-of-the-art appliances — large windows fill every room with natural light.

608 Campbell Ave SW · Downtown Roanoke
The Annex Lofts building
Annex Lofts

Stylish Lofts in the Arts District

Contemporary amenities surrounded by Roanoke's cultural scene — art galleries, restaurants, and shops just steps from your front door.

Adjacent to Calvary · Downtown Roanoke

Our Story

Built for the Way Roanoke Lives.

Inside DoCalvary Luxury Lofts
01

Our Mission

Exceptional living experiences that blend modern design with a sense of community — ensuring every resident feels at home in the vibrant heart of Roanoke.

02

Our Values

Quality, community, and sustainability. We build living spaces and vibrant lifestyles that foster connection and elevate the urban experience for all our residents.

03

Our Vision

DoCalvary as a cornerstone of downtown Roanoke — a lively, welcoming community where diverse people thrive together.

04

Founded 2025

Urban convenience and historic charm, in two buildings a short walk from Roanoke's best galleries, restaurants, and shops.

Get In Touch

Tour a Loft This Week

Questions about availability, furnished vs. unfurnished, or anything else — the office answers directly. No forms lost in a shopping cart.

Demo form — wires up to the office inbox on the real site. Submitting here does nothing.

Why Redesign?

The Current Site vs. This Concept

Current docalvary.com

  • Rentals page reads "No products found" — the listing page is empty
  • No mention of short stays or travelers anywhere on the site
  • Store, cart, and checkout pages live, but there's nothing to buy and no "contact the office" path
  • The same marketing paragraph appears three times on one page
  • A wall of ~28 repeated "DoCalvary" text blocks (broken logo slider)
  • No furnished vs. unfurnished grouping anywhere
  • Browser tab still says the default "WP Engine" site title
  • Contact email lives on a different domain (macados.net)

This Proposal

  • Clean unit cards — no rates published, no store, no carts
  • Every unit grouped Furnished / Unfurnished with one-tap filters
  • Short stays (a few days) to long-term leases — clearly grouped
  • Every unit one tap from the office — call or message to inquire
  • Copy deduplicated and proofed; brand story told once, well
  • Two building profiles + a photo gallery that sells the spaces
  • Proper title tag and clean, consistent branding
  • Book-a-Tour CTA always one tap away